Grounded Growth That Fits Your Capacity.

The Capacity Cohort

Presented by
Elizabeth O’Brien & Ellen Peacock

Next Capacity Cohort 2026.

A Virtual Lab consisting of 7 guided sessions spread over four months, giving Women Entrepreneurs the time and support to align operations, marketing, and wellness for sustainable business growth.

An image of Ellen Peacock and Elizabeth O'Brien

Cost $3,200
Limited seats to foster a supportive community-learning environment.

Early Bird dates will be announced and
Save $400. ($2,800)

To secure your place, please schedule a short Discovery Call. On the call, Elizabeth or Ellen will walk you through how the cohort works, answer questions, cover special pricing & payment options, and make sure it’s the right fit for your business.

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This Cohort is designed for established Women Business Owners who are:

By Stage of Business

  • Early Growth (2–5 years in): You’ve moved past startup mode and proven your business model, but your marketing still feels piecemeal or reactive.

  • Established & Scaling: You have steady revenue and clients, but you’re stretched thin — and want marketing systems that free you to focus on the right things.

  • Evolving / Pivoting: You’ve had success, but your offers, audience, or capacity have shifted — and you need a reset to align your business with your life today.

By What You Value

  • You want to invest in foundational marketing clarity before opening new channels or adding to your team.

  • You value a paced, holistic approach that respects your energy and responsibilities.

  • You learn best in a community of peers who get the realities of growing while carrying the fullness of life.

What Past Workshop Participants Are Saying:

Meet Your Facilitators

A woman with curly blonde hair wearing large yellow glasses and a black shirt, sitting on a green couch near a window, smiling and looking to her right.

Elizabeth O’Brien, LPC , PMH-C Psychotherapist & Feminist Business Coach
Founder of The Shift Shop

A woman with black hair wearing a black top and jewelry, standing on a wooden porch with lush green trees in the background.

Ellen Peacock
Marketing Strategist & Consultant
Owner,
Circle 4 Marketing

A Collaboration Between The Shift Shop + Circle 4 Marketing

This series was born out of a shared language of capacity and a passion for supporting women through strong community-based programs.

Both facilitators bring over 35 years of combined experience in their respective fields.

Enrollment, Pricing & FAQ’s

The Capacity Cohort isn’t another course —it’s a Lab. It’s a space to learn and practice capacity while building your business in real time .

Cost: $3,200
Limited to seats to foster a supportive community-learning environment.


To secure your spot, please schedule a short Discovery Call.

On the call, Elizabeth or Ellen will walk you through how the cohort works, answer questions, and make sure it’s the right fit for your business. Payment plans available.

What’s Included:

  • Six 90-minute virtual group sessions (recordings sent within 24 hours)

  • Personalized 1:1 support and feedback on your strategy plan

  • Open “Office Hours every Thursday for follow-up questions and support.

  • Practical tools: Marketing Ecosystem Audit, Capacity Matrix*, Nervous Regulation Exercises*, Editorial Calendar & other marketing templates.

What You’ll Gain:

  • A Supportive Community of Women Leaders
    Learn, share, and grow alongside peers who understand the realities of running a business while balancing life.

  • Personal Insights Into Your Capacity
    Align your nervous system with your business systems so you can lead with clarity and steadiness.

  • Confidence in Your Marketing Foundations
    Audit your marketing ecosystem to uncover what’s strong, what needs attention, and how to strengthen your base.

  • A Practical Path Forward
    Leave with a simple, personalized roadmap you can apply immediately — paced to fit your life and your capacity.

Frequently Asked Questions

a healthy strong tree with sun peeking through

The Schedule: What You Can Expect throughout the Cohort

The next 2026 Cohort dates will be announced soon, stay tuned. The 7 guided sessions are spread out across 4 months.

We’ve intentionally designed the timing and pace to account for upcoming seasons — of your business and in your lives.

Each session builds momentum while giving you time to integrate and apply what you’re learning in your business.

Reserve your seat.

Secure your spot and schedule a short Discovery Call.

On the call, Elizabeth and Ellen will walk you through how the cohort works, answer questions, and make sure it’s the right fit for your business.
Payment plan available. Details on the call.

Not quite ready for this Cohort?

We’ve designed this Cohort to support established business owners ready to expand. If the timing isn’t quite right, please reach out anyway.

The Shift Shop offers a variety of Coaching services to meet business entrepreneurs right where they are!

Contact Elizabeth about her 1:1 packages for Businesses Coaching

The Shift Shop:
Past Workshops & Resources