Grounded Growth That Fits Your Capacity.

The Capacity Cohort

Presented by
Elizabeth O’Brien & Ellen Peacock

Winter Cohort Starts Tuesday January 22nd, 2026.

A Virtual Lab consisting of 7 guided sessions spread over four months, giving Women Entrepreneurs the time and support to align operations, marketing, and wellness for sustainable business growth.

An image of Ellen Peacock and Elizabeth O'Brien
Book Your Discovery Call

Cost $3,200
Limited seats to foster a supportive community-learning environment.

Reserve your spot before January 1st, 2026 and
Save $400. ($2,800)

To secure your place, please schedule a short Discovery Call. On the call, Elizabeth or Ellen will walk you through how the cohort works, answer questions, cover special pricing & payment options, and make sure it’s the right fit for your business.

.

This Cohort is designed for established Women Business Owners who are:

By Stage of Business

  • Early Growth (2–5 years in): You’ve moved past startup mode and proven your business model, but your marketing still feels piecemeal or reactive.

  • Established & Scaling: You have steady revenue and clients, but you’re stretched thin — and want marketing systems that free you to focus on the right things.

  • Evolving / Pivoting: You’ve had success, but your offers, audience, or capacity have shifted — and you need a reset to align your business with your life today.

By What You Value

  • You want to invest in foundational marketing clarity before opening new channels or adding to your team.

  • You value a paced, holistic approach that respects your energy and responsibilities.

  • You learn best in a community of peers who get the realities of growing while carrying the fullness of life.

Schedule Your Discovery Call

What Past Workshop Participants Are Saying:

Meet Your Facilitators

Elizabeth O’Brien, LPC , PMH-C Psychotherapist & Feminist Business Coach
Founder of The Shift Shop

Ellen Peacock
Marketing Strategist & Consultant
Owner,
Circle 4 Marketing

A Collaboration Between The Shift Shop + Circle 4 Marketing

This series was born out of a shared language of capacity and a passion for supporting women through strong community-based programs.

Both facilitators bring over 35 years of combined experience in their respective fields.

Reserve Your Spot Today!

Enrollment, Pricing & FAQ’s

The Capacity Cohort isn’t another course —it’s a Lab. It’s a space to learn and practice capacity while building your business in real time .

Cost: $3,200
Limited to seats to foster a supportive community-learning environment.


To secure your spot, please schedule a short Discovery Call.

On the call, Elizabeth or Ellen will walk you through how the cohort works, answer questions, and make sure it’s the right fit for your business. Payment plans available.

What’s Included:

  • Six 90-minute virtual group sessions (recordings sent within 24 hours)

  • Personalized 1:1 support and feedback on your strategy plan

  • Open “Office Hours every Thursday for follow-up questions and support.

  • Practical tools: Marketing Ecosystem Audit, Capacity Matrix*, Nervous Regulation Exercises*, Editorial Calendar & other marketing templates.

What You’ll Gain:

  • A Supportive Community of Women Leaders
    Learn, share, and grow alongside peers who understand the realities of running a business while balancing life.

  • Personal Insights Into Your Capacity
    Align your nervous system with your business systems so you can lead with clarity and steadiness.

  • Confidence in Your Marketing Foundations
    Audit your marketing ecosystem to uncover what’s strong, what needs attention, and how to strengthen your base.

  • A Practical Path Forward
    Leave with a simple, personalized roadmap you can apply immediately — paced to fit your life and your capacity.

Book Your Discovery Call

Frequently Asked Questions

  • Ellen Peacock
    404-455-5940 | ellen@circle4marketing.com

    Elizabeth O'Brien
    907-378-6972 | elizabethobrienlpc@gmail.com

  • Payments Options: in full, or two payments.

    Scholarships are available once we meet our participant quota. Please inqure if needed.

  • All meetings and groups are held virtually via Zoom.

    Links will be sent prior to the scheduled meeting time.

  • All of our meetings will be recorded and sent out within 24 hours. We do urge you to prioritize this commitment because Your presence makes the cohort complete.

a healthy strong tree with sun peeking through

The Schedule: What You Can Expect throughout the Cohort

The Winter Cohort begins Tuesday January 22nd. The 7 guided sessions are spread out across 4 months from January th.

We’ve intentionally designed the timing and pace to account for upcoming seasons — of your business and in your lives.

Each session builds momentum while giving you time to integrate and apply what you’re learning in your business.

  • Set intentions, identify seasonal business goals, and build grounding practices for your nervous system.

  • Meet individually with your facilitators to uncover barriers, reframe limiting beliefs, and surface opportunities.

  •  Audit your marketing ecosystem and your personal energy patterns to see where strengths and gaps align.

  • Connect energy, systems, and resources so growth feels sustainable and aligned with real life.

  • Explore the marketing channels and business rhythms that fit your capacity, identifying where to simplify, delegate, or focus.

  • Apply your insights to practical next steps in marketing and operations — at a pace that works for you

  • Celebrate progress, share wins, and leave with a grounded roadmap and renewed confidence.

Reserve your seat.

Secure your spot and schedule a short Discovery Call.

On the call, Elizabeth and Ellen will walk you through how the cohort works, answer questions, and make sure it’s the right fit for your business.
Payment plan available. Details on the call.

Not quite ready for this Cohort?

We’ve designed this Cohort to support established business owners ready to expand. If the timing isn’t quite right, please reach out anyway.

The Shift Shop offers a variety of Coaching services to meet business entrepreneurs right where they are!

Contact Elizabeth about her 1:1 packages for Businesses Coaching

Schedule a Free Consultation with Elizabeth

The Shift Shop:
Past Workshops & Resources

  • Elizabeth co-facilated with marketing strategist Ellen Peacock from Circle4Marketing for a practical and empowering 90-minute workshop designed to help you reset, refocus, and realign your marketing approach with your real-world capacity including pracctical skills to settle your nervous system.

  • Guests were welcomed with a handcrafted herbal tea mocktail prepared by local wellness coach, yogi, and doula Cherished Life Wellness. The evening unfolded with a reflective practice using the Centering You Deck, inviting personal insight and thoughtful conversation in a quiet, supportive setting.

    A connection and sharing circle offered space to be witnessed and to listen—an opportunity to speak from the heart and hold space for others. Exclusive Centering You deck bundles were available, allowing guests to carry the evening’s intention forward.

    The gathering closed with a grounding meditation, offering a moment of deep rest and integration before returning to the wider world.

    This event was a reminder of the clarity and strength that emerge when we choose to pause, reflect, and gather in community.

  • This workshop was created for entrepreneurs and businesswomen who were feeling stretched thin, overwhelmed, or on the edge of burnout. Through a feminist lens, we explored how to shift our perspective and place well-being at the center of our work.

    At this event, we journaled, connected with other women, and took time to reflect on the personal cost of constant productivity. We shared stories, challenges, and insights in a space designed for honesty and care. The session closed with a guided meditation, grounding the experience and offering participants a moment of stillness before returning to their day-to-day lives.

    Facilitators shared real-world strategies for creating a sustainable business without sacrificing health or integrity. The gathering served as both a pause and a reminder: it’s possible to lead, grow, and succeed without burning out.

  • This event marked the launch of The Shift Shop’s community gathering series, bringing together women and allies to explore bold new visions for work rooted in equity, belonging, and sustainability.

    Guests enjoyed curated cocktails and mocktails while experiencing live art and engaging conversation. The evening featured a dynamic panel of speakers who shared how they had redesigned their workspaces and redefined their relationships with work using innovative and sustainable practices. Their stories offered powerful examples of what becomes possible when we let go of outdated models and center well-being, creativity, and inclusion.

    The Shift Shop led the community through guided visualizations and invited attendees to co-create a collaborative art installation—transforming reflection into expression. Together, we began to embody a high-vibration, sustainable business framework that supports teams in “un-learning” extractive systems and imagining new ways of working that honor both personal and professional identities.

    Each ticket included two drinks from the bar, with half of all proceeds benefiting the Georgia Fund for Perinatal Mental Health—a grassroots effort providing fully funded therapy sessions for perinatal mothers and families across the state. Rooted in mutual aid, the fund addresses urgent gaps in Georgia’s maternal and mental health care systems, where access remains among the lowest in the country.

    The evening was both a celebration and a call to action—a reminder that when we gather with purpose, we can reimagine the future of work and build communities of care, creativity, and collective power.